Interviewed guests: Nordima Kitchen & Bathroom Industrial Co., Ltd. Sales Manager: Zou Xinkang
"Cabinet World": Hello, Mr. Zou. Please introduce the basic situation of your company first.
Mr. Zou Zou: "NODMA, an expert in kitchen sink systems", this is a very ordinary slogan, but it has also been a direction for our company. In the kitchen fitting industry, we hope to better complement and become a part of the high-end kitchen system, which can set off a green leaf of flowers.
Since its establishment in Lombardia, Italy's top craftsmanship manufacturing base, since its establishment in 2012, the company has provided OEM products for more than 3.98 million households and 127 well-known brands worldwide, and has provided high-quality products and services. The company has Italy's advanced production equipment, high-precision molds and exquisite craftsmanship in Europe and the United States, focusing on solving the problems of easy soldering, welding through, surface color difference and other problems in the kitchen sink and bathroom plumbing. Over the years, the company has always taken "excellent quality" as its goal, and "integrity management" as its purpose, constantly optimizing product quality, introducing advanced foreign technology, integrating natural and environmentally friendly materials, and setting off a revolutionary new fashion for Nordima kitchen and bathroom.
"Cabinet World": Facing the phenomenon of serious product homogeneity in the market, how can your company maintain its advantage in the fierce market competition?
Mr. Zou: Product homogeneity is usually seen as a sign of industry competition maturity. It changes from real product differentiation competition to nothingness brand competition. The end result is that only manufacturers that reach a certain product size can survive the competition. New entrants or manufacturers who cannot reach the scale will be excluded from the market. And innovation is committed to solving the long-term development of enterprises, the future sink will be more humane and functional.
In the Internet era, we must not only solve problems through technology, but also keep pace with the times, combine theory and practice, and constantly innovate and develop new products. At present, our company regularly collects market feedback on product information, regularly launches new models, and strives to create cost-effective innovative and functional sink products, and regularly upgrades sink accessories, so that consumers can truly feel the humanized design and sensory experience brought by the product. .
"Cabinet World": Many companies now attach great importance to products and services. What are your company's measures in these two aspects?
Mr. Zou: First of all, the product quality must be excellent, because customer word of mouth and satisfaction are the foundation of our company's evergreen. Secondly, for enterprises, service runs through. Starting from cooperation with customers, we provide comprehensive product technical support, provide shopping guide manuals, deal with customer problems quickly, share company dynamic information in time, let customers feel the importance of our company for cooperation, and achieve long-term cooperative and mutually beneficial relationships.
"Cabinet World": This year, "artisan spirit" has become a hot word in all walks of life. How do you understand the spirit of artisans?
Mr. Zou Zong: The essence of the craftsman's spirit is to think, work hard, manage with heart, and interpret the product with heart. Craftsmanship is the core of an enterprise's products, because in the kitchen and bathroom industry, which is dominated by the manufacturing industry, it will be extremely dangerous if the company can't keep the bottom line of quality. Once the craftsman spirit is lost, not only will the domestic manufacturing industry be far away from developed countries such as Germany and Japan, but the more serious consequence will be that the manufacturing-based kitchen and bathroom industry will lose its life. Therefore, for the healthy and orderly development of the kitchen and bathroom industry, we must adhere to the bottom line of quality and regain the "craftsman spirit". Only in this way can the enterprise develop sustainably.
At present, Nordima adopts strict standards for each product process. From material selection and design, each process is repeatedly tested and practiced. It strives to integrate the craftsmanship into each product, so that each A product can become a representative of Nordima.
"Cabinet World": With the improvement of living standards, people are paying more and more attention to health issues. How does your company incorporate environmental protection and health concepts into its products?
Zou Zong: The theme of the kitchen in this era is "four modernizations"-young, personalized, environmentally friendly, and healthy. In 2016, Nordima has always adhered to the design concept of health and environmental protection. From the procurement of raw materials, we have strictly controlled the use of only good materials and only good materials. We have adopted food-grade 304 stainless steel plates and a series of environmentally friendly technologies to produce lead-free. No thorny sink products.
"Cabinet World": Today's companies are focusing on brand promotion. What specific measures does your company have in brand promotion and market expansion?
Mr. Zou: At present, we have completed registration in 28 countries around the world, becoming the only manufacturer in the sink industry to complete a complete domestic and European international deep registration. At the same time, it has been promoted on domestic platforms such as Baidu and Alibaba. In 2015, we set up an operation center in Zhengzhou, China, and cooperated with CCTV7, CCTV8, CCTV15 and other central video channels to conduct advertising exhibitions and strive to create a legend in the sink industry!